The beach is where we feel most closely connected to something bigger. While stand-up paddleboarding one summer day we were struck by a business idea and like some entrepreneurial hybrid of the persistent Icarus and stubborn Sysiphus our lives would never be the same.
1.1 OUR BUSINESS AND PRODUCTS
1.2 OUR CUSTOMERS
1.3 HOW WE SEE OURSELVES
1.4 CORPORATE BRAND
1.5 BRAND VALUES
The most comfortable beach, bath and bedroom robe you've ever worn. Discreet "false" side pockets ideal for change and travel.
If shit goes south, bury us in our Wicked Cape.
Mastering the Art of Always Being Prepared began with designing a stylish but simple sunglass strap, then we added bottle opener functionality.
Ideal for tailgates and the beach, fishing/hunting, golfing/boating, etc.
Weeks before Rajon Rondo wore a short sleeved suit we shot our first short-sleeve suit set shoot in Hong Kong. Inspired by summer weddings. 100% Lanno Linen
We are an entrepreneurial company that takes our business more serious than ourselves. We are known for our creativity and spontaneity and want things to stay that ways.
We adhere to the highest standards in quality and have a love of detail that shows in products and our work.
We only do things that are right, make sense, and are socially responsible.We keep a close eye on the market and stay one step ahead of our competitors.